Due to hurricane RITA Asian & Pacific Islander Institute
at USCA in Houston, TX cancelled
RTA ready to conduct institute titled
‘Going Full Circle: Getting the Word Out to Build Organizational
Infrastructure AND Building Organizational Infrastructure
to Get the Word Out.’
FRIDAY, SEP. 30, 2005 - San
Francisco, California– National Capacity Building Assistance
Program staff members at A&PI Wellness Center were ready
to hold an institute at USCA for conference participants working
with Asian and Pacific Islander communities that focused on
relationships between social marketing campaigns and organizational
infrastructure, when the organizer, National Minority AIDS
Council, cancelled the conference due to hurricane Rita.
The intent of the Institute was to highlight how social marketing
campaigns that publicize HIV/AIDS organizations and programs
can lead to increased funding and strengthened organizational
infrastructure. The Institute also demonstrated how organizational
infrastructure influences the capacity to develop and launch
an effective social marketing campaign. The mutual relationship
between the two was to be illustrated through panel and video
presentations and small-group exercises that challenged participants
to assess their organization’s resources and needs and
articulate the potential impact of a social marketing campaign.
The social marketing campaign, Banyan Tree Project, provided
a framework for the several scheduled activities. Funded by
the U.S. Centers for Disease Control & Prevention, the
Banyan Tree Project involves people across the U.S. and from
all walks of life – ordinary citizens, community and
religious leaders, corporate executives, celebrities, elected
officials and the media – to work together to reduce
the cycle of shame and discrimination involving HIV/AIDS in
A&PI communities. To focus participant attention on HIV/AIDS-related
stigma, they were to be asked to share one time they had been
discriminated against and one time they had discriminated
against others. Lori Higa, Program Development Consultant,
was to present the Banyan Tree Project as part of a panel
including Ronald Sy, executive director of Asian Services
in Asian Communities. The panel discussion was to be facilitated
by Victor Hall from Asian and Pacific Islander American Health
Forum. The small-group exercises used banyan trees to depict
organizational resources and needs (roots), social marketing
campaign strategies (trunk) and impacts (leaves). Opportunities
to access capacity building assistance around social marketing
campaigning were to be provided.
A&PI Wellness Center's mission is to educate, support,
empower and advocate for A&PI communities - particularly
A&PIs living with, or at-risk for HIV/AIDS. A&PI Wellness
Center is the oldest nonprofit HIV/AIDS services organization
in North America targeting A&PI communities around sexual
health and HIV/AIDS services.
WHO: A&PI Wellness Center
National Capacity Building Assistance staff
WHAT: Asian and Pacific Islander
Institute, Going Full Circle: Getting the Word Out to Build
Organizational Infrastructure AND Building Organizational
Infrastructure to Get the Word Out
WHEN: Scheduled for September
29, 2005 and cancelled September 23, 2005
WHERE: Houston
WHY: Promote the Banyan Tree
Project and social marketing campaigns as a mechanism for
reaching Asians and Pacific Islanders around HIV/AIDS and
strengthening the infrastructure of community based organizations
that serve them.
For more information on the Banyan Tree Project and A&PI
Wellness Center, go to www.banyantreeproject.org or www.apiwellness.org.
You may also call Lori Higa, 415/292-3400 ext. 327.
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